Cancer Research Video Essay Example

Malignancy Research Video Essay Example Malignancy Research Video Essay Malignancy Research Video Essay The recordings that I will look at are the Animal Aid and the Cancer Research Video. The creature help organization is an organization that attempts to get individuals to quit testing items on creatures. They likewise complete fights to the administration to attempt to make it illicit. Anyway not much has been done about it but rather the organization despite everything keeps on completing its great work. Malignant growth Research is an association that is attempting to discover a fix into disease. They likewise attempt and discover approaches to forestall caner and issue data to individuals to limit the danger of malignancy and to search for notice signs.In my task I am going to think about the two media recordings. I am going to think about the convincing procedures that are utilized in the video and I am additionally going to search for similitudes in camera methods. The malignant growth research video is mostly focused on grown-ups. I know this since they request a gift and children wouldnt have any cash to give to the association. I think the creature help video is focused on youngsters and upwards. I dont figure it would be appropriate for youngsters or more youthful kids as there are some upsetting scenes that would most likely agitated them. Both of the media recordings use stun strategies and diverse techniques.Some of these procedures utilized in the video are fundamentally the same as one another and are extremely successful. In the disease research video there is a stun strategy directly toward the beginning. A kid is stood investigating a mirror with a projection of his mum additionally in the mirror; his mum at that point puts his jacket on and is made to look as though she is taking care of him. The camera at that point returns a shot to the kid and his mum isnt there. This is a stun strategy since his mum vanishes implying that she is no longer there. This probably shows she has kicked the bucket from a type of malignant growth. There is likewise a nearby shot on the young men head.His head is bowed and he looks pitiful that his mum is no longer there. This made feeling and catches the watchers consideration. Another huge thing is that the kid looks very scruffy. I think this has been done to show that he has nobody to take care of him since his mum has passed on. This makes an emotive picture. Individuals can likewise identify with this or feel this could transpire. In light of this they are bound to give cash to the association. The creature help video additionally utilizes stun strategies and the majority of the term of the video there are stun strategies utilized all through it.Right from the beginning there are stunning recordings demonstrating what occurs inside a portion of the creature testing focuses. Concealed cameras are utilized in the video so they can give you what truly occurs. Stunning pictures are utilized like a monkey with CRAP consumed onto his brow. There are likewise pictures of people that are hitting mutts and thumping them. The storyteller now says that Beagles are agreeable and like human consideration. Anyway on the film they look extremely frightened and they are attempting to escape from the people. Alongside a great deal of stun strategies executed into the video there are likewise heaps of statistical data points raised on the video.During the creature help video there are the two raw numbers raised enlightening the watcher concerning what number of creatures are worked on a year and it at that point reveals to you what number of really worked. The malignancy research video additionally shows a great deal of statistical data points to the watcher. It gives you data on what number of individuals get malignancy and what number of are relieved. It likewise discloses to you that 9 out of 10 youngsters are restored from luqemia consistently. The two recordings are extremely similar to along these lines in spite of the fact that they have various targets. The recordings likewise contain a ton of repetition.The creature help video additionally has redundancy in it when a cross keeps coming up on the screen with a negative sound out of sight. This happens on the grounds that it is stressing the way that such a significant number of analyses have fizzled and that it is smarter to complete some testing on people. The malignant growth research video likewise has reiteration in it. The I? 2 gift for every month keeps coming up on the screen alongside the number. This is additionally raised in the video at various occasions. It is raised multiple times altogether. The video does this so you can keep the number in your mind and furthermore allows you to get the telephone and ring them.

Thomas Wolsey as the Key Figure in Church Essay

Thomas Wolsey as the Key Figure in Church - Essay Example Wolsey was a lot of a man in the opportune spot at the perfect time. The new King was youthful, carefree and, in all honesty, rather lethargic. His origination of Kingship was exemplified taking all things together activity legends like King Henry V as opposed to thrifty executives like his own dad, Henry VII. All things considered, he was not set up to leave the undertakings of state in the hands of his dad's extraordinary workers, whom he found (normally enough for a young person) old, exhausting, and out of date. Empson and Dudley, his dad's detested assessment authorities, were executed; Foxe and Warham were quickly arriving at retirement age and were empowered out of court with a progression of wilting affronts by Wolsey. By 1519, the Venetian envoy, Giustinian, was summarizing the circumstance well when he disclosed to Francis I of France 'that King Henry gave himself to joy and simplicity and left the considerations of the State to the Cardinal'. All things considered, it can' t be denied that Wolsey benefited as much as possible from the open doors given to him. He had the extraordinary capacity to check his crowd, to compliment and to be engaging. He had an 'exceptional endowment of regular expert articulation' (Cavendish) which any semblance of Castiglione in the Book of the Courtier had worried as being so significant in the period of Renaissance strategy. Wolsey was a man who appreciated the fine things of life. He was amiable, clever and pleasant, a supporter of performers and specialists. Polydore Vergil, the Tudor history specialist, gives us a brief look into his strategies when he reveals to us that at whatever point the Cardinal needed something from Henry, he 'drew out some little present or other ... and keeping in mind that the King was respecting it eagerly, Wolsey would adeptly present the task on which his psyche was fixed'.

Identity concepts Essay Example for Free

Character ideas Essay Character is the applied understanding that individuals hold for their reality. It is the totality of information and comprehension of a person for his self. Character is made by physical, social and mental properties which contrast starting with one individual then onto the next. The fundamental for the improvement of one’s personality is inferable from the advancement of the jobs that an individual plays inside a gathering. It follows that the jobs that they play in a gathering adds to the self-arrangement of a person that helps in the development of someone’s character. With the end goal of this paper, Abraham Maslow and Carl Roger’s speculations in regards to character and personality improvement will be handled to survey their commitment in the comprehension of character idea. To begin with, Abraham Maslow’s Theory of Human Motivation is one of the most persuasive hypotheses in this field. His proposed speculations were increasingly straightforward and all the more engaging which acted against reductionism and his character inquire about hypothesis is more all encompassing than others works. Hypothesis of Motivation is described by the chain of importance of necessities. This hypothesis surmises that the requirements of an individual lay based on fulfillment of different needs. Which means, as one fulfills the most essential of his needs, there emerges another arrangement of requirements, higher than the past ones and involve another arrangement of difficulties that the individual must experience. This procedure, as it advances tends to higher necessities, until the individual arrives at fulfillment for his most elevated needs and satisfies self-completion, which in Maslow’s hypothesis fills in as the most elevated type of character and character improvement for a person. Self-realization involves the satisfaction of a person’s most noteworthy wants and achievement of his true abilities. Subsequently, the significance of Maslow’s hypothesis is that it built up human being’s five fundamental needs: physiological, security, love, regard and self-realization. This hypothesis has define an objective for people to seek after first the most pre-intense of his needs so as to advance into the accomplishment of other higher needs. This hypothesis along these lines controls a person that the accomplishment of one fundamental needs advances to a more serious need, in this manner expanding his cognizance and permitting himself to achieve higher necessities that will be meant the individual’s interest for higher competency and personality upgrade. Then again, Carl Roger’s hypothesis is determined to a clinical one, putting together his presumptions with respect to his encounters in managing his customers. Like Maslow’s, his hypothesis his set on what he calls â€Å"the realizing tendency†. As indicated by Roger, this is a â€Å"force of life† that is worked inside a person to make an inspiring power that will push people to widely look for approaches to build up his true abilities. Moreover, he expresses the suppositions that since people are social animals, it is inborn for human to make a general public and manufacture a culture during the time spent realizing their possibilities. His hypothesis likewise offers an incentive to positive self-respect †which he characterized as people wanting for adoration, friendship and nurturance. This positive self-respect has a basic impact of an individual’s development so that, as an individual grows up and in the process wherein he looks for realization of his possibilities, accepting positive self-respect from the general public around him gives him confidence and a positive mental self portrait that renders him the motivation to perform better and endeavor harder to succeed. In agreement, without this positive self-respect, people would will in general feel vulnerable and would make them less excited into accomplishing his objectives. Roger’s hypotheses on character improvement have contributed a great deal in the idea of personality. Like Maslow’s hypothesis, he comprised ventures for the advancement of a sound individual, which he named as a â€Å"fully functioning† individual. These means which included receptiveness to encounter, existential living, organismic believing, experiential opportunity and inventiveness filled in as rules for a balanced and sound advancement of personality for a person. These means, as Maslow’s hypothesis will comprise for the quest for a person towards self-completion. For the correlation between the two scholars and their commitment to the improvement of the idea of character, the two hypotheses talk about the express significance for a person to satisfy his essential needs first before endeavoring to suspend higher. Both of their speculations were intended towards the accomplishment for self-realization. The two of them characterize self-realization as the craving to satisfy life’s most prominent desires and find the fullest possibilities of an individual. In that capacity, Maslow and Roger can be considered as two of the most compelling scholars in this field. Them two has prevailing with regards to giving their musings and their thoughts have up to this point are as yet including and broadly utilized by contemporary scholars and analysts. Their speculations have filled in as beginning stages for additional turns of events and have served basic to the development of new hypotheses with respect to personality ideas. Book index Boeree, George, Personality Theories: Carl Rogers, Retrieved 7 November 2007 http://webspace. transport. edu/cgboer/rogers. html Burke, Peter and Stets, Jan, Identity Theory and Social Identity Theory, Washington State University, Retrieved 7 November 2007 http://wat2146. ucr. edu/Papers/00a. pdf Green, Christopher, A Theory of Human Motivation by Abraham Maslow, Retrieved 7 November 2007 http://psychclassics. yorku. ca/Maslow/inspiration. htm.

About The Incidence And Management Of Childhood Obesity In The UK - 1100 Words

About The Incidence And Management Of Childhood Obesity In The UK (Article Critique Sample) Content: Healthcare Management Student Name Affiliate Institution Critical Analyses of Articles In her article Tackling childhood obesity Bouch (2017) correctly asserts that obesity with its associated conditions poses a serious risk to public health. Her article put more emphasis on the effects of obesity on children since she is of the opinion that youngsters are more likely to develop a multitude of health conditions that are previously rarely seen in children. Of concern is the fact that obese children are more likely to become obese adults and this places their health at more risk mainly because coupled with the health complications associated with child obesity, their adult life could attract more health risks thus affecting their entire lifespan. Of noteworthy in Bouchs article is that the author also incorporates the emotional and psychological effects of obesity in children since she notes that obese children are prone to bullying which can lead to low self-esteem and social exclusion extending to their adult life. One of the main challenges in dealing with child obesi ty, as per Bouch (2017) is the fact that health professionals and primary care practitioners are unable to provide the necessary guidance towards dealing with childhood obesity. Her article also points out that parents contribute to unhealthy children since most of them are resistant to diagnosis that may classify their children as being obese. This claim is supported by Redsell et al. (2010) in a different article where the authors opine that parents play a significant role in determining whether their children will be obese or not. It is because of these obstacles that Bouch (2017) is of the view that childhood obesity is a problem that health education ought to be conducted at a community level with better informed parents and healthcare practitioners in order to curtail the effects of obesity in children. In another article, Glasper (2016) outlines some of the measures that the United Kingdom government has put in place in order to tackle obesity in children. The easiest and most direct approach would be to engage with industries so that they cut down on the amount of sugar added to foods and drinks (Malik et al., 2006). The second approach, according to Glasper (2016) is to encourage primary school children to engage in healthy eating habits. However, in order for the second approach to be a success, it is essential to enforce programs that support healthy eating as suggested by Bouch (2017). This is mainly because as long as parents view large children as cute and healthy, then the present resistance towards healthier children will continue to exist (Redsell et al., 2010). One of the most remarkable aspects of Glaspers (2016) article is that he delves into the root causes of obesity in children. In his article, Glasper (2016) argues that children from lower socioeconomic backgrounds living in poor regions of the society are more likely to develop weight gain issues when compared to their peers from upper socioeconomic backgrounds. This observation is vital in that it would help industry players and key policymakers in coming up with action plans and educational programs aimed at addressing obesity in children. Thus, the government can both increase levies on soft drinks as well as requiring their manufacturers to reduce sugar content while at the same time introducing programs that enable healthcare practitioners to target children at risk of obesity with appropriate intervention programs. Furthermore, Silventoinen et al. (2010) discuss the effects of genetic makeup and a persons environment in relation to childhood obesity. While the contents of the article by Silventoinen et al. are derived from previous research, the authors were able to establish a clear relationship between BMI variation in childhood and both genetic and common environmental factors. Nevertheless, Silventoinen et al. (2010) point out that the effect of common environment disappears during adolescence. However, the study reported a strong correlation between genetic factors and BMI from early childhood and in to adulthood. This article relied on evidence-based research to establish that ones genetic makeup as well as his or her environment can contribute to his or her obesity as mentioned by Glasper (2016) in the foregoing sections of this paper as well as Visscher et al. (2008) and Brook (1975) who have correlated obesity with heredity factors. The use of evidence-based sources to arrive at the co nclusion that genes contribute to childhood obesity through adolescence even after the effect common environmental factors have disappeared is an indicator that familial backgrounds play a major role in determining how prone an individual is to obesity during their adolescence. This is because the genetic effects on a persons BMI are more long-lasting when compared to common environmental effects, since a person has an influence on the environment and not the genes. Similarly, Upton et al. (2014) presented analyses of published studies that showed some of the Family-based childhood obesity interventions in the UK. Upton et al. (2014) found that child family-based programmes designed to address overweight children within the UK proved to be effective in reducing the BMI of the obese child. These findings are in agreement with Ogden et al. (2008) who found that programmes targeting the entire family of an obese child are most likely to lead to a reduction in obesity of the affected child. In exploring the relationship between obesity and type 2 diabetes Haines et al. (2007) conducted a research study within the UK with subjects aged below 17 years. The researchers established that there is an increasing prevalence of type 2 diabetes among UK children which can be attributed to obesity. This is mainly due to the fact that obesity is a contributing factor of type 2 diabetes. The research by Haines et al. (2007) pointed that their data had significant overrepresentation of ethnic minorities within the UK. One of the arguments made by the authors is that race plays a role in obesity which could be reflected on the high levels of type 2 diabetes among the children involved in the studies. These observations are in line with those of Glasper (2016) when he observed that children from lower socioeconomic backgrounds are most likely to be affected by obesity than their affluent peers. The article by Haines et al. (2007), therefore, goes to show that obesity and socioeconomic backgrounds are correlated. Wright Wales (2016) the authors of Assessment and management of severely obese children and adolescents argue that children who are obese are very likely to become obese adults. In their article, they further assert that cardiovascular risk factors such as hypertension, hyperinsulinism and hyperlipidaemia approach 20% in such individuals. For this reason, the authors of the article suggest a list of measures that can be put in place in order to assess and manage severe childhood and adolescence obesity. Some of the interventions suggested by Wright Wales (2016) include encouraging children to engage in physical activities, drug treatment, and bariatric surgery. Nevertheless, the adoption of surgery should be as a measure of last resort according to Sachdev et al. (2014) after all other approaches have proved to be fruitless. It is therefore highly advised that parents and their children engage in healthy dietary practices coupled with physical activities in order to encourage their c hildren to lose weight as per the findings of Up...

Informative Speech on the Environmental Movement Essay

Informative Speech Outline Introduction Attention Getter: Did you know in 1969 there was a giant oil spill in Santa Barbara? Topic Revelation: This oil spill caused the environmental movement that has lead to our current environmental movement. By environmental movement, I mean what the people’s interests are in our environment. Significance Statement: The environmental movement is just as important as today then it was in 1969. The environment is constantly threatened and plays a crucial part in everyone’s lives (Goli). Preview Statement: Today, we will be going over the impact of the oil spill, current issues today, and who are addressing these issues. Body I. The first point is how the oil spill had an impact on our†¦show more content†¦1.Many species face endangerment everyday due to our pollution such as trash in the oceans (Corwin). Transition: We now just went over the history of the environmental movement and are now going into who are addressing environmental issues. III. For our last point, we are going to bring up who is addressing these current issues. A. There are many great non-profit groups that address environmental problems. 1. One great non-profit group that helps address air quality is Tree People. 2. Tree People addresses air quality by planting trees which take in carbon dioxide and give us oxygen which makes our air more clean (TreePeople). B. A non-profit group that address trash in our oceans is heal the bay. 1.Heal the Bay focuses on the Santa Monica bay which stretches from Palos Verdes Pennisula north to Malibu which is 50 miles. 2.Heal the Bays vision is to inspire understanding and conservation of the Santa Monica Bay and its watersheds through hands-on education, environmental stewardship and discovery (Heal the Bay). Transition: Although there are many other groups that help address environmental issues, this is a very basic outline of these incredible groups. Conclusion I. Review: In conclusion, that was a brief outline of the environmental movement from what impacted the movement, current issues, and how those issues are being addressed. II. Lasting Thought: The reason IShow MoreRelatedInformative Speech : Autism Spectrum Disorder Essay873 Words   |  4 PagesInformative Speech: Autism Spectrum Disorder Attention Getter: Some of us parents take it for granted when our kids talk so much, ask so many questions, or clown around all day long. We tend to forget how there are some parents that don’t get that right away. Topic Disclosure: Today I am going to talk to you about autism spectrum disorder. Preview: During my speech I will discuss: I. Causes of autism II. Symptoms III. Treatments Audience Link: Before doing the research on autism spectrum disorderRead MoreInformative Speech Electric Cars Word1039 Words   |  5 Pagesï » ¿ Informative speech Electric Cars Introduction Attention Getter: Central Idea: State an interesting new facts about electric cars. 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Nazi Empire German Colonialism And Imperialism - 1309 Words

Ilan Avineri HIST-444W October 5th, 2017 Annotated Bibliography #1 Baranowski, Shelley. Nazi Empire: German Colonialism and Imperialism from Bismarck to Hitler. Cambridge; New York: Cambridge University Press, 2011. Drawing on recent studies of the links between colonialism and genocide, Nazi Empire traces the development of proto-Nazism though a comprehensive history of Imperial Germany. Baranowski exposes the near chronic expansionist aspiration of Imperial Germany and the simultaneous fear of destruction by rivals. While Baranowski respects the fundamental differences between the Second Empire, the Weimar Republic, and Nazi Germany, she reveals a similarity among them. The German imperial project embraced ethnic†¦show more content†¦2006. Unemployment in Interwar Germany. An Analysis of the Labor Market, 192 7-1936. Journal Of Economic History 66, no. 3: 778-808. In an useful economic history, Nicholas Dimsdale analyzes the various causes of unemployment in interwar Germany. Specifically, Dimsdale demonstrates how various shocks to consumer demand are crucial in explaining the hypertrophic growth of unemployment in the closing years of the Weimar Republic. Supply-side solutions failed miserably, and it until Hitler provided a stimulus demand-side solution the Germany economy was floundering. Drawing on massive amounts of data, Dimsdale’s strict economic approach, really solidifies the validity of various other historians who have placed financial waxing and waning at the center of the collapse of Weimar. Falter, Jà ¼rgen W. 1992. â€Å"Economic Debts And Political Gains: Electoral Support For The Nazi Party In Agrarian And Commercial Sectors, 1928-1933. Historical Social Research 17, no. 1: 3-21. In a study published in 1992, â€Å"Economic Debts And Political Gains,† Jà ¼rgen Falter traces the near simultaneous growth of unemployment in Weimar Germany and agrarian support for the Nazi party. 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Newell Company free essay sample

The CEO John McDonough oversaw for Newell Company during 1998 oversaw two acquisitions. First was the acquisition of Calphalon and second was the acquisition of Rubbermaid. Calphalon was a privately held manufacturer of anodized aluminum cookware whereas Rubbermaid was a manufacturer of plastic consumer and commercial products. It was decided that the new company would be named as Newell Rubbermaid and would have a greater global presence and a broader product offering. These acquisitions were viewed as part of the next Newell’s strategy and McDonough identified a need to develop and buy stronger brands because of increasing market power of Newell’s primary customers. Their customers were big store like Wal-Mart, K Mart etc. Wal Mart alone accounted 15% of the sales for Newell. They key strategic perspective of Newell was to focus on the profitability perspective not on sales perspectives. Newell followed an aggressive marketing strategy by acquiring 30 businesses in the next 20 years, to act upon it they focused on those businesses which were relatively weak, have obsolete technology, lessened production and below average production, efficiency and effectiveness. McDonough thought that the company had to grow and also said that the research showed that companies with over $10 billion in market capitalization commanded higher price/earnings multiples and that it was important for Newell to reach this level of optimization. 1. Does the Newell have a successful corporate-level strategy? Does the company add value to the businesses within its portfolio? If so, how? Yes, Newell have a successful corporate level strategy and it does add value to the business within its portfolio. Newell company corporate strategy was primarily based on the rationale that the company has to continue to grow to the extent that it could cross the threshold of over $10 billion in market capitalization so that it could command higher price/earnings multiples in the market. To achieve this goal Newell Company follows the strategy to make a high-volume/ low cost product and target towards large retail institutions, the larger mass retailers. â€Å"Newell is a manufacturer and full-service marketer of consumer products serving the needs of volume retailers†. (Mission statement) Besides just sticking to the parent company, Newell management adopted some aggressive strategy and started acquiring related business to its business portfolio. By doing so, the executives thought to leverage and capitalize the relationships of the target companies in the market in order to sell other items as well. The broader corporate strategy besides these acquisitions was to add value to its already powerful multiproduct offering and make Newell a more important supplier for the world largest retailers. The company acquired companies to round out its existing product lines and consolidate industry capacity to achieve efficiency rather than pricing power. The acquisitions also provide Newell with an asset of shelf space at different retailers. The two pronged strategy however does not provide a solid base for a continual growth pattern. Besides on focusing on just volume retailers the company starts acquiring businesses that supply to small independent customer. However as the basic strategy of Newell promotes multi brand offering the aggressive strategy of acquiring related businesses that volume retailers would keep on their shelves year in and year out somehow add value to its business portfolio as long as the company stick to its major strategy of serving mass retail customers rather than small independent retailers. 2. What are the company’s distinctive resources? Newell has a heritage of resource-based culture. Since its inception in 1902, Newell has grown from a small metallic curtain rods supplier to a giant consumer and commercial products with a very diverse and decorated portfolio comprising of renowned brands across globe. From the time of company president Dan Ferguson, who formulated the core corporate strategy and laid out the strategic focus of the company, Newell has done business based on one simple yet defining philosophy â€Å"build on what we do best†. Their core competency laid in high volume, low cost production and ability to establish a strong bond with large scale retailers. Carrying forward this philosophy, Newell’s distinctive resources comprise of its strong HRM, particularly senior management, extremely focused acquisition approach and its robust alignment and restructuring process. Newell is blessed with a dynamic management that has adopted a foresighted and holistic approach. The management has held close the philosophy of building a strong empire around ‘brands that matter’ while sticking to its core competencies to sustain a global competitive advantage. From the time the company realized its vision to produce high volume/ low cost products that were recognized globally, it ensured that all the companies it acquired over the years were streamlined according to the company’s fundamental, core strategy. The management played an instrumental role by cutting down the costs and increasing profit margins of the acquired companies effectively. This process called ‘Newellization’ took place within the short period of 6-18 months because of the commendable efforts of the management. All the companies taken over by Newell were allotted presidents and controllers brought in from outside of acquired firms in order to align the processes and administration with that of Newell’s. Second distinctive resource is Newell’s acquisition strategy- smooth and focused. Newell thrived by acquiring 30 major businesses in just 20 years, bringing under its banner major brands like Calphalon, Black and Decker, Rubbermaid, Kirsch and so forth. The company had a well defined mission; to produce and supply volume merchandise to merchandise retailers, and for this purpose, it only targeted those companies that could help pave Newell’s presence in large and reputed retailers. It intended on acquiring companies that had fundamental similarities with Newell but had low operational efficiency and low profitability so that after acquisition, the performance could be easily juxtaposed via financial statements analysis and critical areas identified. Also, Newell only took over companies that added to its prestige and did not dangle its strategic focus. For instance, Newell divested any business that did not have a strategic fit with Newell’s main focus. When Wm. E. Wright, acquired in 1985 by Newell, lost share with large scale retailers and moved to the individual retailers segment, despite the solid performance of the former, the latter divested and sold the company to better utilize the resources on alternative businesses that connected Newell to mass retail customers. The last distinctive resource identified is the Newellization process itself carried out by the company. As mentioned above, Newell was able to streamline the practices and major functional activities like administration, accounting etc as well as cut costs by identifying flaws in the company’s value chain, quite successfully. Usually the process took about 18 months but for most cases, it was able to undertake this challenging job within 6 months. 3. Does the acquisition of Calphalon make sense? Calphalon was established in 1963, indulged in production of high quality aluminum cookware. It was a privately held company. It entered the food industry in 1973. It was in premium product line; produced six major products. In 1987, its sales went very high; in 15 years it rose from $6million to $120 million. But its profit margin declined. In 1997, Calphalon failed to keep pace with the time, a younger fashion oriented age originated which the company did not follow. Its distribution channel was the main reason. Calphalon had two strengths; (i) pull strategy of sales process and (ii) strong customer relationship. Newell was attracted towards it due to its success in the company and potential to grow further, its declining profit margin was the major reason for the acquisition to take place. History has it, Newell is attracted to companies with lower profit margin; Anchor Hocking can be taken as an example. Its sales equaled to $757 million but had a profit margin of 0. 5%. Newell on the other hand, had a sales of $350 million but a profit margin of 11%. In 1987, Newell did a takeover and applied its Newellization process and was very successful. The acquisition took place in 1998 when Calphalon was already in a contract for manufacture of kitchen essentials. The acquisition of Calphalon does not make sense due to the following reasons: The mission statement of Newell â€Å"Newell is a manufacturer and full-service marketer of consumer products serving the needs of volume purchasers† describes its focus on mass retailers rather than small independent retailers. The acquisition of Calphalon does not make sense as it was operating on micro level by concentrating on final consumers as well as retailers and this was not compatible with the Newell strategy. Newell’s goal was to achieve efficiency by enjoying economies of scale as it was targeting to mass retailers, Calphalon management however never focused at the volume opportunity but at the opportunities the relationship can deliver to the overall objective of the brand. Calphalon was facing strong competition in the market from some solid brands and was facing the pressure of price wars from them which makes its position quite risky. Newell on the contrary was a risk averse company and avoid indulging in price wars. 4. Was the Rubbermaid acquisition a good move for Newell? Acquisition criteria of Newell’s Rubbermaid fits within this company because this has strong brand equity with significant shelf space at mass retailers but its operations were inefficient. The rising costs with service problems have diminished its (Rubbermaid) potential profits. By controlling Rubbermaid costs Newell can improve Rubbermaid deteriorating position. The acquisition costs looks to be overvalued according to financial forecasts post-â€Å"Newellization†, The net present value of future cash flows of Rubbermaid at time of acquisition less than half of the actual acquisition price. This makes any kind of potential value creation irrelevant since Newell would need to overcome the market premium in terms of either future savings or increased growth. The degree to which this acquisition adds value depends on Newell’s ability to absorb Rubbermaid into its existing corporate structure. The sheer size of Rubbermaid (75% of Newell’s revenue in 1997) points to a longer â€Å"Newellization† process than the standard 6 month period. If the â€Å"Newellization† process drags out, Newell will be forced to invest more of its time and resources into integrating Rubbermaid. This may leave less time to focus on new acquisitions. There is also a strong chance that absorbing Rubbermaid is the incorrect approach to integration. Newell will need to work with the majority Rubbermaid’s existing workforce and management team, there are simply too many to replace. In addition, Rubbermaid’s excellence in new product development adds value to Newell. If Newell were to absorb Rubbermaid, it could risk alienating the new work force and destroy the processes that promote new product development.